Information about us

Welcome to Sumilay's website

Pure, plant-based hair care that makes your hair flourish!

Who are we?

We are a Finnish brand whose goal is to make people with curly hair fall in love with their hair. Sumilayi focuses on providing effective products for curly and damaged hair.

Our products. <3

The key phrase in our product development is "Curly hair needs extra nourishing love". With this in mind, we've researched the purest and highest quality ingredients to find the perfect blend and develop formulas full of nutrition that will make your hair thrive.

As a result, we have at our disposal the highest quality natural and synthetic plant-based ingredients. Our products are vegan, not tested on animals, and do not have the drying effect of alcohol and silicones. They are effective, easy to use and make you feel wonderful.

We are sure that with the love we have given to our products, we will help people say goodbye to dry hair and enjoy a wonderful curl.


Our products are approved for the Curly Girl Method.


OUR PHILOSOPHY

Consumer and environmental health are our primary goals; we here at Sumilay love curly hair and Mother Nature. We create high quality products using as many natural ingredients as possible. Using pure and sustainable natural extracts, we help both men and women achieve healthier hair.

We believe that all hair can be beautiful; this is where Sumilayi stands out. Sumilayi was created to help those who have almost given up their stubborn, frizzy and unmanageable hair. We want you to start enjoying your hair and feeling beautiful every day. You deserve it!

We believe in ingredient transparency; you have the right to know what your product contains. Here is the list of ingredients we use in our products (see the list here);


We want to hear from you; We are grateful to have the most loyal customers, Followers and ambassadors around the world.

When you, as a customer, share your experience with us, you help us always do our best. You also encourage those who are still struggling with their hair to go ahead and try Sumilayi products for better hair days. Let's spread the love together!

Leave a review, private message or comment and let's talk more!

Based on 1269 reviews
75%
(955)
16%
(205)
5%
(58)
3%
(36)
1%
(15)
Hyvä shampoo

Hyvä kosteuttava shampoo kiharille hiuksille!

Hyvä hoitoaine

Hyvä kosteuttava hoitoaine kiharille hiuksille!

Active care hiusta vahvistava proteiinisuihke

Ihana tuote! Tyttären (10v) kiharat selkeästi voimistui ja selkeytyi tämän käytön avulla

BEST

Best hair products. Even one time use when u start, does a miracle. As a curly haired girl, totally worth it.

Ihanan toimiva kosteuttaja

Sopii mun karheille kuiville laineille tosi hyvin

Kosteuttava hoitoaine

Kuivien luonnonkiharoiden pelastus.

Proteiinimaski

Kuivien luonnonkiharoiden pelastus.

Kosteuttava shampoo

Kuivien luonnonkiharoiden pelastus

Lempishampooni kiharoille

Proteiinimaskin ansiosta hiukset jää ihanan tuntuisiksi ja kiharat vahvoiksi!

Afrokiharalle hyvä

Toimii kuivaan afrokiharaan todella hyvin, hiukset kiiltävät ja joustavat.

Hyvä harjs

Harja toimi hyvin afrokiharaan hiuksen hoitoaineen kans harjatessa.

Proteiinimaski

Uskomaton vaikutus jo ensimmäisellä kerralla. Karvaisesta/ kuivasta luonnonkiharastani tuli kaunis hyvinvoivan näköinen.

Erlttäin tyytyväinen

Parhaat tuotteet kuivalle ja pörröiselle luonnonkiharalleni.

love it, it just last very little

Nokare riittää

Jo pienen pieni nokare riittää pitkiin hiuksiini , jotka imevät kampaajani mukaan nesteitä sisäänsä , kuin sieni😊 Auttaa poistamaan pörröisyyden.

Vahvistaa

Levittyy helposti ja hiukset tuntuvat vahvemmilta.

Riittoisa

Hoitoaine on todella riittoisa ja jättää hiukset ihanan pehmeiksi. Plussaa hyvästä tuoksusta!

Impressed! Love the jojoba mask and gel. Doing my curly routine only with those two and they looks perfect.

Tehomaski

Saunahoitona täydellinen hiusten hemmotteluhetki! Hiukset tuntuvat ihanan hoidetuilta ja kiiltävät❗️

Paras hiustenhoitosetti ikinä!

Shampoo vaahtosi sopivasti ja jätti kuohkean ja vahvan tuntuiset hiukset, jonka jälkeen hoitoaine antoi ihanan kiillon hiuksiin ja helposti kammattavan, ei takkua!
Jätettävää suihketta käytän ennen föönäusta tai kun haluan kohentaa kiharoita, vau se on huipputuote🌟myös.

Tyytyväinen

Täydelliset tuotteet kuiville ja pörröisille luonnonkiharille hiuksilleni.

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Paras shampoo. Saisi tulla isommassakin koossa!

The best product ever used!

I am using Sumilayi for about 4 years now, my hair is healthy, curly, shiny and all I need is just a small amount of the products. I am 70 years old so I have a lot of experience with hairproducts, been married to a hairdresser too! My daughter started using Sumilayi since I told her she had too, and you should always listen to a mother, that there is nothing better than this brand. And she agreed so we are sending curly love from The Netherlands!

Love this leave in

I am a BIG fan of the leave in of Sumilayi. It smells nice and leaves my hair even nicer. I have also just discovered the gel and like it a lot too.